Three formats, one curriculum
The five modules stay the same across formats. What changes is pacing, group size and how much direct feedback a coordinator receives. Pricing depends on team size and format, and is confirmed during an introductory conversation rather than published as a fixed rate.
Self-Paced Modules
Individual coordinator
Recorded walkthroughs and downloadable templates for each of the five modules, worked through at the coordinator's own pace.
- Five recorded module walkthroughs
- Brief, on-page and audit templates
- Written email support during the module period
- Suggested for a single coordinator or small team
Live Cohort Training
Small group, scheduled sessions
A facilitator leads a small group of coordinators through all five modules across scheduled sessions, with feedback on real drafts.
- Five live sessions, one per module
- Direct feedback on briefs and drafts
- Guided first quarterly audit
- Shared workbook across the cohort
- Suggested for teams of two to eight coordinators
In-House Intensive
On-site or remote, compressed schedule
All five modules delivered directly to one company's marketing team over a compressed schedule, working entirely on that team's own blog.
- Sessions scheduled around the company calendar
- Templates customized to existing tools
- Full audit of the existing blog included
- Suggested for larger marketing departments
A few questions that usually settle it
Coordinators weighing the options tend to consider four things: how many people touch the blog, how quickly they want templates in hand, whether feedback on live drafts matters, and how the existing blog is currently performing.
A team publishing consistently but struggling with linking and structure often leans toward the live cohort format. A single coordinator building a blog from a smaller base sometimes prefers the self-paced option first, then revisits a live session later once there is more material to work with.
Before you reach out
How is scheduling handled?
Live cohort dates are set once a group is confirmed. In-house intensives are scheduled directly with the requesting company, typically a few weeks out.
Is this remote or in person?
All three formats are available remotely. In-house intensives can also be arranged on-site depending on location and team size.
How is pricing quoted?
Pricing depends on group size, format and whether templates need customization for existing tools. A quote follows an introductory conversation.
Can formats be combined?
Some teams start with self-paced modules and later schedule a live session focused only on the quarterly audit process. This can be discussed directly.
Ready to describe your team's current setup?
A short conversation is usually enough to identify which format fits and what a rough timeline might look like.
Get in touch